Web design just got reinvented by AI. Keep up here.
The rules changed. Sites are built by prompt, ranked by language models, and increasingly visited by autonomous agents instead of people. ImproveWebDesign decodes what actually works now — for founders, designers, and businesses building on the new web.
Latest from the new web
Researched, opinionated, and current. No recycled 2019 advice — only what matters now that AI sits between you and your visitor.
A complete map of how AI rewired web design this year — from prompt-built sites and generative search to agent-first interfaces. If you read one thing here, read this.
Read the field guideGenerative Engine Optimization (GEO): How to Get Cited by AI Search
ChatGPT, Perplexity, and AI Overviews now answer before anyone clicks. Here's how to become the source the models quote — the new front page of the internet.
Read the article Tools & ReviewsThe Best AI Website Builders in 2026, Compared
Framer AI, v0, Lovable, Wix, Webflow AI, Durable — which one actually ships a site you'd be proud of? A clear-eyed comparison by use case, not hype.
Read the article Designing for AgentsDesigning Websites for AI Agents, Not Just Humans
Soon your most important visitor won't have eyes. As shopping and booking agents browse on users' behalf, machine-readability becomes a design discipline.
Read the article WorkflowFrom Prompt to Production: An AI-Assisted Web Design Workflow
A repeatable pipeline from idea to live site — using AI for research, layout, copy, and code, while keeping the taste and judgment that AI still can't fake.
Read the article Tools & ReviewsVibe Coding Your Website: v0, Lovable, Cursor & Framer AI
You can now describe a site in plain English and watch it build itself. Here's how "vibe coding" really works, where it shines, and where it quietly breaks.
Read the article Trends & StrategyThe Field Guide: Where the Web Is Heading Next
Pull together everything — builders, GEO, agents, and workflow — into one strategic view of the AI-era web and what to do about it this quarter.
Read the articleWeb design that converts — AI or not
The frontier moves fast, but the fundamentals still win customers. Practical, evergreen guides on the pages, speed, and trust signals every site needs.
What to Put on a Services Page (With Examples)
The exact structure that turns a "what do you do?" visitor into an enquiry — element by element, with a copy formula and pricing guidance.
Read the article Industry GuidesDoes a Tradesperson Need a Website?
Plumbers, electricians, builders — in an age of Google reviews and Facebook, is a site still worth it? An honest, numbers-led answer.
Read the article Trust & ConversionWhat Makes a Website Look Unprofessional?
Visitors judge credibility in 50ms. The 12 details that quietly cost you trust — and the quick fixes that win it back.
Read the article Page TypesWhat to Put on Your About Page
Your About page is your most-visited, most-undervalued page. Turn "your story" into a trust-building, customer-focused asset.
Read the article Page TypesWhat to Put on a Contact Page
The page where buyers decide to reach out — or leave. Every method, the ideal layout, and the 7 mistakes that kill enquiries.
Read the article Tools & CostHow Website Speed Affects Sales
Every second of load time costs conversions. The real numbers behind speed and revenue — plus the fixes that move the needle.
Read the article Layout & StructureWhat to Put on Your Homepage
Visitors decide in 15 seconds whether to stay. The 9 sections every high-converting homepage needs, in the right order.
Read the article Color & ImageryWebsite Image Size Guide
The exact dimensions and file sizes for every image on your site — hero, thumbnails, social — so pages stay sharp and fast.
Read the article Trust & ConversionCreative Ways to Display Testimonials
Social proof only works if people actually see it. 8 fresh ways to present testimonials that build trust without looking generic.
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